Welcome to the MMS Resource page.
Below you will find valuable information about the veterinary industry. We have chosen a list of organizations that we feel would be of interest to you. You will also find several relevant PDFs written about Shawn and the state of the industry.
Visit these online resources:
VSIPP
Veterinary Specialists in Private Practice
AAHA
American Animal Hospital Association
ECFA
Eye Care for Animals
VETECON
Veterinary Economics
FIRSTLINE
Firstline Magazine
Click on the title to link directly to the article:
DVM360.com Archives
Find Shawn’s recent Firstline Magazine article and video archives, covering a wide range of topics from “Communicating Change Gracefully” to “Stress Management: When Work Gets Toxic”
What’s the deal with your salary and benefits?
Pick the region, check your salary. Too bad it’s not that easy. While the regional wage data by title may reveal trends in your pay, it won’t tell you what you should be making. Why not?
Is your work a job or a career?
Survey says: a career—at least for 75 percent of Firstline readers, according to the 2007 Firstline Career Path Survey. And the numbers bear it out. The average Firstline reader has been in the profession for 10.3 years and at the same practice for 6.6 years.
What’s your emotional intelligence?
Ever work in an office here things get thrown? In any other profession, this is called assault. In veterinary medicine, we call this a bad day. Find out how emotional intelligence effects your office and how you can improve your own.
It’s OK to Say No
Saying no doesn’t have to be a bad experience for you or for clients. Learn to say it with grace and you’ll send clients away smiling.
7 Tips to transform bad behavior
Use these targeted tactics to chisel away at team members’ bad behavior and heigh-ho poor performance right out of your practice.
Extreme Makeover: Receptionist Edition
What’s appropriate attire for a receptionist?
Confront the Elephant
Life is one extended conversation, but are there talks you’re not having? Learn to lay issues on the table and push that pachyderm out of your practice and your life.
Create a more unified, more productive team by defining your mission
You’ve probably heard about mission and vision statements before, but it can sometimes be tough to figure out the difference between your mission and vision
Perform a SWOT analysis to identify new business opportunities
Veterinary practices should perform a SWOT analysis every six months to identify their strengths, weaknesses, opportunities, and threats. “Use this time as a reality check…”
Use human health comparisons to build value
Open clients’ eyes by comparing their fees with the cost on the human side.
Click on the title to download these resources
Are You Offering Jobs or careers?![]()
Set up a career path for your team members and avoid dreaded turnover.
Click on the title to link directly to the video:
Money & Medicine: Getting Clients to Accept Your Fees


